Product
Information @ Point of Sale
Benefits to Winery
Point of Sale Promotion
PIPOS
creates opportunities for wineries and wine distributors to
highlight, promote and create brand awareness for their products
at the most important location - the "Point of Sale".
These
opportunities for promotion take the form of unlimited space
and time for on screen interactive ads, preferential positioning
of products in information lists and enhancement of product
presence through inclusion of labels, animated graphic images
and full video product display.
Increased
revenues will depend on the winery's ability to deliver product
information to ready purchasers.
PIPOS units respond to the need for convenient
access to product information by delivering the right information
in the right place at the right time.
Like
the internet PIPOS makes all product and company information
available to the customer upon request but unlike the internet
PIPOS is not constricted by limited band width thereby allowing
full screen, high quality multimedia product presentations.
WineSpirits
Media enables wineries, breweries and distilleries
to reap the benefits of multi-channel marketing by leveraging
Internet investments into a strategically located public access
device. This translates into better allocation of scarce marketing
dollars, increased customer loyalty and improved profits.
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