Product Information @ Point of Sale
"PIPOS"

Benefits to Retailers Superior Customer Service = Customer Loyalty
In an increasingly competitive retail market, customer loyalty has become one of the most important elements of success. The level of customer loyalty achieved is proportional to the quality of customer service provided. PIPOS provides a value added service to customers by making available product information anytime, anywhere while simultaneously reducing labor costs and combating customer service deficiencies such as lack of employee training.

Save on Personnel Costs
Retailers can provide superior customer service by offering customers access to kiosks that answer routine questions or handle routine transactions. Retailers save on personnel costs by reducing their need for sales clerks and customer service representatives. Meanwhile, those employees charged with sales and customer service functions are free to focus their attention on patrons' non-routine concerns.
The depth and completeness of the information base in the PIPOS unit also minimizes the need for the retailer to retain staff with expert levels of knowledge about wine. It also provides staff with a resource through which they can increase their own knowledge of the products they are selling.

Increase Display Space
The PIPOS unit also provides a medium for listing of products that may not be on display or even in inventory. Smaller stores can keep some of their inventory in more efficient storage areas while still displaying the availability of these products to the customer. Special order items can also be displayed in this manner.

High Impact In-store Promotion
While the PIPOS unit is not in use it displays an idle-mode animated presentation on the screen. One function of this presentation is to provide simple instructions to customers on use the product. Another equally important function is to provide information about in-store specials and other items that store management might want to make known to the customer. These presentations take the form of dynamic, attention-getting and tasteful multimedia sequences.

Increase Sales of Quality Products
Today's customers have become more selective with increased demands for enhanced value in the retail shopping experience. Customers are willing to pay more if they believe they are purchasing a quality product. PIPOS units attract consumer interest and ultimately increases sales of quality products by providing product information customized to each user's interests and needs.